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NATIONAL FOOTBALL LEAGUE ALUMNI CHOOSES ANTARES VISION
NATIONAL FOOTBALL LEAGUE ALUMNI CHOOSES ANTARES VISION

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Date

12 December 2019

NATIONAL FOOTBALL LEAGUE ALUMNI CHOOSES ANTARES VISION

“Track My Way” platform provides detailed data to bolster NFLA ambassadors’ new membership outreach and improve engagement capabilities.

Breaking news! We are collaborating with the National Football League Alumni (NFLA) organization to enhance the NFLA’s new membership outreach efforts, as well as expand its engagement capabilities. The arrangement utilizes Antares Vision’s Track My Way, a next-generation platform that provides data-driven insight into ambassador and chapter membership campaigns.

NATIONAL FOOTBALL LEAGUE ALUMNI CHOOSES ANTARES VISION

Track My Way also enables new avenues of digital communication for promoting organization events and initiatives to current and potential members.

Track My Way will allow NFLA ambassadors conducting new membership outreach to gather information generated by the physical and digital tokens provided to potential new members. The resulting data can help track progress, segment national and regional revenue growth, and provide other analytics to inform and ultimately improve the overall membership recruitment process.

“For the NFLA, Track My Way presents an opportunity to bring, through a unique digital identifier associated with ambassador identity, network-caliber analytics to membership recruitment, awareness campaigns and event promotion, enabling the organization to continue to grow in size and revenue,” says Beasley Reece, NFLA CEO.

Founded in 1967 by a small group of retired NFL players, the now 20,000-member NFLA is the oldest, most well-known and well-respected retired player organization in professional sports. Membership includes thousands of retired players, coaches, front office executives, spouses, cheerleaders, and avid fans.

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