The process for handling products across the supply chain to ensure that final sale is critical. A smooth supply chain is a fundamental aspect which in turn, drives customer satisfaction and encourages genuine product engagement to create a competitive advantage.
It is no surprise that the cosmetics industry has seen a rise of counterfeit products over recent years. Figures from US Customs and Boarder Protection have revealed that fake cosmetics are costing the industry over $75 million annually – and with a large chunk of these sales accountable from considerably “reputable” retailers such as Amazon and Ebay. As times are undeniably changing and consumers are demanding more from their products, cosmetics brands are beginning to step up. Cosmetics brands are becoming more and more aware of the issue, not only for the very obvious loss in revenue, but more importantly, credibility associated with brand reputation.
However, it's not just brand owners who are becoming more aware - it's also the public. Consumers are concerned about the potential health risks associated with using unoriginal cosmetics and it is going viral. #counterfeitmakeup is just one of the hashtags in circulation, with victims sharing photos of the effects of contaminated cosmetics – it’s not just a scandal, it’s a health concern!
Are you ready to fight back to fakes with us? Find out more here!